Client Works
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uniqlo
I collaborated with UNIQLO for the 2025 UTme! series to create a summer-themed artwork titled My Summer Time, featuring camping, running, birdwatching, and fishing. Each element can be used by customers to design their own T-shirts and tote bags in-store.
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Blue Bottle Coffee
Blue Bottle Coffee, a renowned brand, opened its first store in China in Shanghai. They stayed true to their tradition by selecting the historic Yutong Building as their flagship location. As a native of Shanghai, I had the honor of creating illustrations showcasing people of different ages in Shanghai, each enjoying a Blue Bottle Coffee.
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Apple
Invited to collaborate with Apple on the What’s on My Mac campaign, I developed a bespoke desktop and iPhone wallpaper along with a cohesive series of custom Mac icons. The project was designed to enhance user interface personalization, offering users the ability to curate and customize their desktops with a distinct visual identity.
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Apple
This set of illustrations showcases the multiple identities of young individuals. Using a Mac computer can transform you into a musician, a designer, a programmer, and more. With Mac, you can conveniently engage in various creative work from anywhere, anytime.
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Google
In 2016, I had the privilege of joining the Google Emoji development team. Over the course of a year and a half, I worked with team members to redesign and illustrate over 2600 emojis. Our objective was to seamlessly connect Android platform emojis with those on other mobile platforms, enabling smoother and more effective communication.
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Louis Vuitton
Invited by Louis Vuitton. I created a map of 21 independent bookstores and illustrated portraits of people in Shanghai for the Louis Vuitton City Guide series. This was in preparation for the Louis Vuitton City Series event scheduled to launch along the Suzhou River in Shanghai in October.
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New Balance SS2023
I had the privilege of accepting New Balance's invitation to participate in the collaborative art series "Harmony in Life" in 2023. Through a collection of six unique illustrations, I captured the emotional experiences and joys of contemporary young people in their daily lives.
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New Balance SS2024
In 2024, there was another collaboration with New Balance to launch the second season of "Centered Living." In addition to continuing the everyday life scenes of both men and women from the first season, this season also incorporates elements of music and running.
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Salomon
Salomon China has commissioned me to create a series of four illustrations for its Spring 2026 running campaign, intended for use across social media platforms. My concept is to structure the series with two dynamic, motion-focused running scenes and two static stretching poses, creating a deliberate contrast between movement and stillness.
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Freak's Store
2025 marks our first collaboration with an international brand. Partnering with the popular Japanese apparel label Freak’s Store, we released a Spring/Summer collection featuring T-shirts and accessories. The illustrations capture the charming everyday moments shared between young couples.
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Goldwin
A Japanese outdoor sports brand has launched an innovative campaign encouraging the use of furoshiki for wrapping items as an eco-friendly initiative. To promote this campaign, the brand has illustrated a series of applications demonstrating how furoshiki can be used to wrap various items.
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New Bund
Invited to create a series of illustrations for the yet-to-open area of Shanghai’s new commercial district, New Bund. The works portray urban lifestyles and capture the everyday states of people from all walks of life within the city.
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Kartell
To celebrate the opening of Kartell’s latest flagship store in Shanghai, I was commissioned to design the official launch invitation. The artwork merges Shanghai’s urban landscape and its people with a refined integration of Kartell’s most iconic furniture pieces, creating a visual dialogue between the brand and the city.
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GO OUT
GO OUT is a renowned Japanese outdoor activity magazine, often hailed as the bible of outdoor enthusiasts. I am truly honored to have been part of the illustration work for this magazine's launch in mainland China, contributing nearly 30 captivating artworks."
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Li-Ning
The collaborative table tennis collection with Li-Ning launched in the Spring/Summer 2025 season. Featuring clean, dynamic lines, the designs capture the energy of the sport while incorporating playful and whimsical elements that bring a touch of charm and humor to the game.
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Wanke
I was invited to create five long-scroll outdoor illustrations for Vanke's upcoming commercial property "NEXUS" in Shanghai's Jiading New Town. Each artwork vividly portrays different functional aspects of the commercial space, including sports center, fashionable lifestyle, shopping market, neighborhood connectivity, and spatial art, presenting a diverse array of life experiences to the viewers.
